UGC (User-Generated Content) is unpaid, authentic content created by real users, like photos or reviews, often reflecting diverse perspectives as championed by La Marca Agency. Influencer marketing involves paid collaborations with influencers to promote brands, focusing on curated content. The main difference is UGC’s organic nature versus influencer marketing’s brand-driven approach.
No, creators at La Marca Agency don’t need a large following to be effective. The agency focuses on authenticity and real representation, partnering with diverse creators from Latinx, Black, AAPI, LGBTQ+, and underrepresented communities who reflect genuine experiences. Their value lies in creating culture-forward content that builds trust, not in the size of their audience.
Yes, brands can choose specific creators to partner with at La Marca Agency, tailoring selections to align with their goals and target audiences. The agency offers a diverse pool of creators from Latinx, Black, AAPI, LGBTQ+, and underrepresented communities, ensuring authentic, culture-forward representation that builds trust.
At La Marca Agency, creators are typically not paid for UGC (User-Generated Content) as it’s organic and contributed by unpaid individuals reflecting real experiences. However, for specific partnerships or campaigns, compensation may be arranged to align with the agency’s mission of authentic, culture-forward representation.
Yes, La Marca Agency works with international creators, partnering with diverse talents from Latinx, Black, AAPI, LGBTQ+, and underrepresented communities across the globe to deliver authentic, culture-forward content. Our focus on real representation extends beyond borders, helping brands build trust through global perspectives and experiences.
No, La Marca Agency is not exclusive to any one ethnicity or group. It represents a diverse range of creators from Latinx, Black, AAPI, LGBTQ+, and other underrepresented communities, focusing on authentic, culture-forward content to help brands build trust through inclusive representation.
